PRINT & DIGITAL
Seeing sex where it isn't? With this incognito print campaign, Perhaps Tonight will catch the attention of just the right people.
So is what you want in the bedroom getting lost in translation? Get the message across with Perhaps Tonight. With Mad Gab-like sayings, this concept emphasizes the way saying what we want can often be tricky.
Wrote and designed several options for print executions of this concept, however, the fun, out loud nature of this concept lends itself well to broadcast of all forms. When you realize what you're saying, the reactions are gold. OLA that slowly revealed the true message would work well. Another option would a full deck of cards available on Perhaps Tonight’s site that could be printed for free and used as an entry point for further Perhaps Tonight purchases. And yes, I did come up with a full 52 bashful phrases crafted to make you blush.
While working on CenturyLink for over a year with a writing partner we concepted and produced mainly direct response work including but not limited to direct mail, email, full-sheet inserts, brochures and clipper cards. Also got to work on TV spots, anthemic and launch campaigns, and out-of-home material.
While working at Havas Edge in Boston, I had the opportunity to work on a very rewarding account, The Boys & Girls Club of Boston. After visiting several club locations and spending one-on-one time with the kids and staff we created a brochure for BGCB's 25MM Opening Doors campaign. Within 16 pages, it informs readers and possible donators, on both an individual and corporate scale, of the campaign, BGCB's current benefits and programs, the results of the Clubs impact in their communities, and what they plan to do with the money they raise. The brochure needed to appeal to a wealthy audience, looking deserving and sophisticated without appearing to be too expensive. A spot UV varnish highlights the ribbon throughout bringing the energy and spirit of Boys & Girls Clubs to life. After the success of the booklet, BGCB asked that was bring this look & feel to the website as well.
To accompany our TV campaign for Mutual of Omaha, "We Begin by Listening", we produced high impact digital ads, rich media banners, print and OOH deliverables. The digital units included Page Grabbers, Digital Billboards, Screen Shifts and several other engaging units we suggested Mutual of Omaha include in their digital media plan. We designed and wrote specific ads to live on sites within the listening world that spoke to our older audience. Sites like Pandora, Rolling Stone and YouTube.
Through re-branding an existing magazine, a new logo and brand voice were given to the Home&Design Magazine. This visual language was then continued through a cover, features and departments pages, an opening spread and three corresponding inside spreads to complete the article. All work, including photography was done specifically for this re-design.
Responsive web design for Home Shopping Network's product page of the Player Guitar package by Keith Urban.
https://www.playerbykeithurban.com/