BRANDING
As an Integrated Graphic Designer for a start-up app company, Achvr, I was the only staff "creative", whatever that means. I worked on the rebrand and redesign of all the company's collateral and their digital presence. Starting with the task of designing the new logo, I established an entirely new set of brand guidelines and brand identity for the app. This included the design of the mobile app, website, business collateral such as business cards, letterhead and signage, marketing material and advertisements. I loved working with such a passionate group of people. I even screen-printed their t-shirts in my Boston apartment basement for an event. See Dad, that second degree in Printmaking did go to use. : )
A barrelman is the man in the crow's nest, looking out and signally the ship of what's to come.He is the navigator and in charge of manning this perch.
Corporate branding for a nautical inspired design firm located in Seattle, specializing in hand-crafted, custom design work. Including stationery system, business forms, and brochure. The brand identity is different from competing firms because it uses the tools of a workshop to create limited prints and special edition items as self promotion. Competing firms take a modern vector approach, using clean minimal shapes and heavy typography. Barrelman evokes the heritage and aesthetic of craft.
Every piece of the collateral was also hand-crafted. The illustrations for each business card I originally did as copper-plate etchings. I laser-engraved the logo into 1/4 inch birch to create relief stamps at various sizes to be used for patterns and additional branding. I wood-burned the Barrelman "B" into a wooden dowel, melted down wax and made hand-crafted seals for envelopes and important documents. Additional patterns were illustrated by hand, including the man for the logo.
Design the full corporate identity of a fictional museum of choice form the ground up. Original design for everything from the name, museum architecture, both exterior and interior, three brochures, logo, collateral system, brand book, and website, etc. With the created style guide, the entire museum was concepted, branded and designed consistently. A year outline of potential exhibits and events to prove sustainability of concept.
A self-managed and organized project around a social issue of choice. Design and production of eight original deliverables on animal ethics and animal presence in entertainment like zoos and aquariums. Born Free uses posters, billboards, and magazine advertisements among other resources to educate the public about the harm they are involuntarily contributing to these helpless animals by spending money to attend zoos, etc. A multi-page brochure would be sent home with elementary through middle school children, to inform their parents and includes a perforated bookmark for the child. These deliverables cover several touch points in a large target audience. A fundraiser event was also designed, from the tickets and promotional items to the ID cards and invitations, to raise money.
CrossPaths is aiming to educate the youth on bullying and encourage friendship and tolerance through mutual interactions. In addition to providing a safe place to report bullying, CrossPaths creates the idea that getting along instead of bullying is the best way to fit in. Guerilla campaigning, using stickers, flyers and posters invite the youth to capture the logo and earn points on the app that turn into discounts and promotions from CrossPaths’ sponsers, Nike, Target and Coca-Cola.
\\ Concept, logo design, brand identity, app design, marketing material and ads, in-store promotion and character development with accompaying cut-outs